Time, cosier as it gets, makes people forget "who is who". Like, HR manager forgets that he is hired to make sure developer is productive. Like, receptionist forgets that s/he is hired to receive people who visit developers and managers. Like, sales executive forgets that they sell what developers produce. Finally, developer forgets that s/he makes a living because others sell, or work for success of what s/he develops or tests.
Then come tougher times, like the one now as if to remind who is who!
When time is not right, we have to take up time's job of reminding people WHO they are. This is called turning the table around. Why? Because often we find ourselves on the wrong side of it!
 Satyam Employees